Skip to main content

ARCHITECTURAL DESIGN FOR EMOTIONAL RESONANCE AND HOLISTIC WELL-BEING

THE SCIENCE OF NEUROAESTHETICS

WHAT IT IS &

Why it matters

In today's fast-paced world, our nervous systems are under constant assault. Chronic stress, digital fatigue, and overstimulating environments drain our vitality daily. While we cannot always control the chaos of the outside world, we can turn our personal space into a naturally healing environment.


No matter if you are just too busy or struggling with chronic health conditions, you deserve a home, a workspace, a community environment that not only looks good — it should support and restore your health and well-being by regulating your nervous system!


Architects and Designers have a greater ability to improve public health than medical professionals.


Dr. Claudia Miller, Professor Emeritus, University of Texas School of Medicine

HURTING?

Or Healing?

Design is never neutral. According to the Science of Neuroaesthetics, about 90-95% of the environmental input our brains receive never reaches our consciousness. Instead, it funnels directly into our nervous system.

Every texture, lighting temperature, acoustic frequency, and spatial proportion is actively doing one of two things:


1) Healing us (lowering cortisol, regulating heart rate… supporting physical health)

or

2) Hurting us (triggering stress responses and eroding health over time)


As designers and architects, this shifts our responsibility. We aren’t just making things "look pretty" — we are altering human biology.

Based on this understanding of the human experience and consideration of influencing factors like cultural background, personal history, and desired emotional states, applied Neuroaesthetics optimizes the data input to the brain. At LEE²DESIGN, we use Neuroaesthetic design principles to strategically fine-tune architectural environments to evoke desired neurological effects and promote holistic health and well-being.

APPLIED NEUROAESTHETICS

It's worth it

In the home environment

lower blood pressure and improved cortisol regulation

In the workplace

up to 15% prductivity boost

up to 60% reduction in physiological stress markers

In educational settings

20-25% higher test scores, improved focus and memory retention

In community spaces

up to 7-8% reduction in violent crime

In visitor engagement & retail

visitors stay longer, customer spending increases by 8-12%

YOU DON'T HAVE TO TAKE OUR WORD FOR IT...

Leading University Research Departments & Centers


Johns Hopkins University

International Arts + Mind Lab artsandmindlab.org


University of Pennsylvania

Penn Center for Neuroaesthetics neuroaesthetics.med.upenn.edu


Max Planck Society

Max Planck Institute for Empirical Aesthetics

aesthetics.mpg.de/en.html

Professional Associations



International Association of Empirical Aesthetics (IAEA)

scienceofarts.org


Society for the Neuroscience of Creativity (SfNC)

tsfnc.org



Foundational Books



Inner Vision: An Exploration of Art and the Brain

by Semir Zeki

(Conway & Rehding, 2013)


The Age of Insight: The Quest to Understand the Unconscious in Art, Mind, and Brain

by Eric R. Kandel

(Conway & Rehding, 2013)


Your Brain on Art: How the Arts Transform Us

by Susan Magsamen & Ivy Ross

(Random House, 2023 - USA

Canongate Books - UK & internationally)

Consultation



Curious, but not quite sure? We can help you figure out where to start.

Contact Us